Getting it Right the Second Time
Gershman, Michael
ISBN 10: 0201550822 ISBN 13: 9780201550825
Published by Da Capo Press, 1990
Used
Hardcover
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ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
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About this Item
Description:
Fast & Free Shipping â A well-loved copy with text fully readable and cover pages intact. May display wear such as writing, highlighting, bends, folds or library marks. Still a complete and usable book. Seller Inventory # ZWV.0201550822.A
Synopsis:
Introduces the concept of "re-marketing" to explain the dramatic transformations of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products.
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Bibliographic Details
Title: Getting it Right the Second Time
Publisher: Da Capo Press
Publication Date: 1990
Binding: Hardcover
Condition: acceptable
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Getting it Right the Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some of Our Most Successful Products
Published by
Addison-Wesley Publishing Company, Reading, MA, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
Seller: Faith In Print, Cumming, GA, U.S.A.
Seller rating 5 out of 5 stars
Hard Back. Condition: Good. No Jacket. good copy with only very light overall wear. tighty bound. some light sun fading around edges of covers. pages clean and unmarked. 270 pages. Seller Inventory # 016286
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Getting it Right the Second Time
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00089363196
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Getting it Right the Second Time
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # GWV.0201550822.G
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Getting it Right the Second Time
Seller: Book Express (NZ), Shannon, New Zealand
Seller rating 4 out of 5 stars
Hardcover. Condition: Good. 270 pages. Foxing on page edgesIntroduces the concept of re-marketing to explain the dramatic transformati ons of Timex, 7-UP and 46 other initial marketing failures into some of the best known brands and products. Seller Inventory # 4808l
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Getting It Right the Second Time : How American Ingenuity Transformed 49 Marketing Failures
Published by
Hachette Books, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. First Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP97912029
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Getting It Right the Second Time How American Ingenuity Transformed forty-nine Marketing Failures into some of Our Most Successful Products
Published by
Addison-Wesley Publishing Company Inc., INDIANAPOLIS, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
Seller: Biblioteca di Babele, Tarquinia, VT, Italy
Seller rating 5 out of 5 stars
Condition: DISCRETO USATO. I ED. INGLESE Stato discreto, sovraccoperta originale illustrata in carta patinata, Grafica: Copenhaver Cumpston, pieghe su alette, minimo ingiallimento, bordo appena sfregato, foro, coperta in mezzatela, piatti in cartone rigido, caratteri dorati in bassorilievo sul dorso, tracce di fioritura sparsa, fori d'insetto, lievi bruniture, tagli lievemente ambrati, pagine ben conservate. I edizione. Numero Pagine 270. Seller Inventory # KEB2931
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Getting it Right the Second Time
Seller: Half Price Books Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_465241570
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Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Published by
Addison-Wesley Pub Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: UHR Books, Hollis Center, ME, U.S.A.
Seller rating 5 out of 5 stars
Hard Cover. Condition: very Good. Dust Jacket Condition: Very Good. Stated First Printing. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # Pb1130
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Getting it Right the Second Time
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0201550822I4N00
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Getting It Right the Second Time: How American Ingenuity Transformed Forty-Nine Marketing Failures into Some of Our Most Successful Products
Published by
Addison-Wesley Pub Co, 1990
ISBN 10: 0201550822
ISBN 13: 9780201550825
Used
Hardcover
First Edition
Seller: By The Lake Books, Burlington, ON, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. 1st Edition. Unmarked copy in unclipped dust jacket now protected in mylar. Seller Inventory # 003382