Getting It Right the First Time (Paperback)
Language: English
Published by Bloomsbury Publishing Plc, Westport, 2008
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 32.25
Quantity: 1 available
Add to basketItem description from seller
Paperback. There is no doubt that the pace of business has acceleratedproducts go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that learn to anticipate demandespecially during the crucial 18-to-36-month innovation window. Showcasing dozens of colorful examples of lucrative successes and missed opportunities (from high-tech to financial services to medical devices), the authors present a detailed plan for how you and your company can learn to: identify your top customers, successfully position your company and its products to those customers, and catch emerging trends before your competitors do. Eschewing traditional market research techniquessuch as focus groups, polls, and surveysKatsaros and Christy demonstrate how expert interviews with potential early adopters can help identify your killer appthe function that customers most valueand avoid costly trial-and-error. In a viciously competitive world where your company may have only one chance to score big, Getting It Right the First Time provides essential guidance for entrepreneurs, marketers, product developers, and business strategists, and offers new insight into the dynamics of innovation. There is no doubt that the pace of business has acceleratedproducts go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…
Seller Inventory # 9780313351549
- Title
- Getting It Right the First Time (Paperback)
- Author
- John Katsaros
- Publisher
- Bloomsbury Publishing Plc, Westport
- Publication year
- 2008
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0313351546
- ISBN 13
- 9780313351549
"Synopsis" may belong to another edition of this title.
About the Author
John Katsaros is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He is the author of Selling High Tech and a contributing author to Tricks of the Internet Gurus.
Peter Christy is a principal at the Silicon Valley-based Internet Research Group (IRG), a leading marketing research and consulting company. He previously served as president of MicroDesign Resources and in management positions at leading computer companies, including Apple, Digital Equipment, IBM, and Sun Microsystems.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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| Item | 6 to 14 business days | 6 to 16 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
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