Riding the Unicorn : The Startup Guide You'll Want to Read
Language: English
Published by John Wiley & Sons Australia Ltd Dez 2025, 2025
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
£ 18.74
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Add to basketItem description from seller
Neuware - The Legends are True. The Unicorn is out there. Think unicorns - those billion-dollar startups as rare as their mythical namesakes - are just Silicon Valley fairytales Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and - if you're lucky - sell your way to startup glory. You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit. You'll also find: - Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage - Research-backed tactics for success, delivered through stories so good you'll forget you're learning - Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story. …
Seller Inventory # 9781394367689
- Title
- Riding the Unicorn : The Startup Guide You'll Want to Read
- Author
- Thomas Derricott
- Publisher
- John Wiley & Sons Australia Ltd Dez 2025
- Publication year
- 2025
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 1394367686
- ISBN 13
- 9781394367689
- Item weight
- 508 grams
- Dimensions
- 229x152x22 mm
The Legends are True. The Unicorn is out there.
Think unicorns ― those billion-dollar startups as rare as their mythical namesakes ― are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. Riding the Unicorn skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and ― if you're lucky ― sell your way to startup glory.
You'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit.
You'll also find:
- Valuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage
- Research-backed tactics for success, delivered through stories so good you'll forget you're learning
- Straight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself
Whether you're in tech, education, creative industries or anywhere in between, Riding the Unicorn isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.
"Synopsis" may belong to another edition of this title.
About the Author
WENEE YAP and THOMAS DERRICOTT are successful entrepreneurs with over 20 years’ combined experience in the Australian startup ecosystem. Wenee is the founder of Survive Law―which grew to Australia’s highest traffic online community of law students before its acquisition and Thomas is an award-winning journalist and early employee of multiple startups.
"About the title" may belong to another edition of this title.
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