Rich Brain, Poor Brain (Paperback or Softback)

This book is, in many ways, a continuation of research on applied creativity by the authors. Am I clever or am I stupid was an international bestseller, as were Creativity Uncovered and The Ordinary Millionaire. What became apparent after my seven years of research on the potential of young children was that children in the age range 0-3 demonstrate, what we would call in this book, 'rich brain' qualities.

Often because of 'poor brain' parenting and education, children grow up believing that a rich brain life is just for a selected few. They start negating and disaffirming their natural traits like creativity, passion, courage, and energy and follow common and traditional pathways for which they are most rewarded. They are guided to think and making choices that preserve rather than enhance and enrich. We know, and what our research has proven time after time, is that children and adults of all ages and cultures do not lose their ability to make 'rich brain' choices. These choices can be learned and taught.

In this book, we look at rich and poor brain choices when it comes to our finances. The authors unpack the typical 'poor brain' choices and then illustrate how you can change this disabling habit of choosing 'poor' when you do have the ability to choose 'rich'. The poor brain choices within each dimension of the brain are identified - these are the choices that shape and form our fixed mindset and beliefs. But we all have other rich brain options, and these options are clearly illustrated and unpacked.

Historians will one day go into detail about how 2020 impacted every aspect of our existence. They will also hopefully focus on why specific individuals, groups, and organizations, despite extreme diffi­culties and crises, thrived and prospered. There will always be tough and challenging times, and if we pursue these with flawed brain thinking and a poor brain attitude, hard times will always overwhelm us. But this book presents the alternative - a rich brain that enables you to thrive financially even in the most challenging times.

The words of Simone de Beauvoir now ring more accurate than ever before:

 "Change your life today. Don't gamble on the future; act now, without delay." - Kobus Neethling

Kobus Neethling was invited to train the staff of Nelson Mandela, just after he became the First President of a new Democratic South Africa. The topic was "The importance of Creativity and Innovation in a new South Africa". This was a great honour for Dr. Neethling - regarded as the leading creativity expert in South Africa.-Dr Neethling was invited by the office of the prime Minister of the UAE, His Highness Sheikh Mohammed Bin Rashid Al Maktoum, to deliver a presentation on "How to introduce and sustain Creativity and Innovation in the Organization".-President of the South African Creativity Foundation-Holds six degrees including two Masters, a Doctorate and Post-Doctorate (cum laude) in the identification and development of creative behaviour (Universities of Cape Town, Northwest and Georgia-USA)-Rotary Foundation Scholarship 1983/84 *-Has written more than 90 books and 9 TV series including a number of international bestsellers (Including 'Creativity uncovered'; 'Very smart parents'; 'Taking you beyond';'Love, sex and the brain'; 'Creative rugby' and the new version of 'Am I clever or am I stupid' which has sold more than 200000 copies)-Guinness World Record Holder: Co-author of "Making the Impossible possible" --- the book of more than a 100 pages written in the fastest time ever --- four and a half minutes-Has received 10 International Who's Who Awards including Personality of the Year (2000); One of 2000 outstanding Scholars of the 20th century (1999: Cambridge England) and The International Who's Who of Intellectuals Award Received the 1998 International Leadership Award from the Creative Problem Solving Institute --- USA Received the first International Creative Genius Award (2004) from the International Genius Academy (USA) Developed the largest battery of Whole Brain Instruments in the world (used in more than 40 countries) including the acclaimed 8-Dimension Brain Model International Silver Screen Award (for a TV episode called Creativity)Works with major corporations, national sporting teams, and education groups from all over the world Voted by Femina magazine as one of the six best presenters in South Africa Co-developer of the Hit TV show " Out of the Box" --- WINNER OF THE 2007 'US INTERNATIONAL FILM AND VIDEO FESTIVAL' SILVER SCREEN AWARD recipient of the Excellence in Innovation Award - one of the most prestigious innovation awards in Asia. Member of an international steering committee to research the possible integration of the two disciplines --- Creativity and Innovation (2009) Worked with national and international sports teams since 1993 Invited as a co-author to contribute to the trendsetting book on 21st century innovation "The future of innovation" (London; March 2009) --- coining the phrase. "Innovation of the mind without innovating the heart is no innovation at all" Gave the opening keynote at the European Creativity and Innovation Conference (ECCI) - Belgium; acknowledged as one of the most prestigious keynote platforms in the world Member of the International Innovation Alliance - a group of 7 innovators from five continents - all international 'innovation reward recipients' The most prestigious innovation expert group in the world. "Dr Kobus Neethling is one of the top 3 speakers in the world on the topics of creativity and innovation" --- as quoted in the programme of the 12th European Conference on Creativity and innovation. Recipient of the prestigious Paul Harris Fellowship Award (Rotary International - 2015; previous recipients include Miriam Makeba and Nelson Mandela) Forbes, the iconic, Media House recommended the Neethling Brain Instruments as one of the best assessment tools in the world (2018)

Raché holds several degrees, including a Master's degree and a PhD on the development of whole brain thinking and creativity. Raché is co-founder of the Creativity Foundation of South Africa, a member of the Kobus Neethling Institute and has been involved in identifying and developing creative behaviour for over 20 years. She is an expert in whole brain thinking and develops, designs and presents whole brain creativity programs to numerous organisations in South Africa and abroad.Raché is a keynote speaker, and has appeared on several radio and television programs, as a creativity expert.Raché is also the co-author of more than 40 books, including the best sellers which she co-authored with Dr Kobus Neethling: Creativity Uncovered; Am I clever or am I stupid?; Creative people can perform miracles; Very Smart Parents; Courage; Love, sex and your brain; and Do you want to be slim?.

"My self-confessed title is that of 'serial entrepreneur'," says Wouter Snyman, CEO and founder of the attooh! Groupof Companies. attooh! delivers tailor-made and diversified financial planning solutions to individuals and corporate companies on a national scale.The most recent of Wouter's achievements is winning the Titans Continental Business & Professional Services Award for South Africa and Africa, including the Excellence in Creativity award. Wouter has a BCom Honours in Investment Management and more than 30 years of experience in the Financial Services arena, heading-up various divisions in Banking and Insurance for world leadingcompanies, such as Standard Corporate and Merchant bank and the Discovery Group. He was Head of Sales and Marketing for the Discovery Group before leaving the corporate world to start his own businesses.Wouter is the first to acknowledge that being a serial entrepreneur comes with perseverance and a huge amount of discipline. More so, to be successful in any business it's not about the business itself as much as it is about the people. Wouter attributes his success to finding and nurturing the best talent for the job. He encourages people with a passion, to serve a purpose, even if the profit is secondary to improving the lives of the community.Although there are many challenges that face our country, Wouter believes that one of the solutions is entrepreneurs standing up and creating opportunities for those without the resources to do so alone. The key to this is acknowledging the importance of innovation, something he believes we desperately need in South Africa.It's important for Entrepreneurs to constantly reflect on the values of innovation, optimism and making a difference. He notes that we have a beautiful country and that each of us needs to accept our responsibility to provide solutions to the problems that face it and its people. Providing employment and a place for people within society is essential for our success as a country.Our individual success should be as a result of focus on social responsibility and providing a product that improves peoples' lives. This is based on the fundamental principal of adding value to the life of your consumer. Wouter challenges each of us to make a difference and take responsibility for the future of South Africa, urging us to learn that giving is just as important as receiving and reminding us that we need to live life with passion. We have a short stay on Earth and it is up to us to make a difference.Not only is Wouter a successful and well respected businessman and thought leader, he has also authored 8 published books and more than 30 ebooks, 3 of the books has become International # 1 Amazon bestselling books. His latest book, "How to Win in Business" was co-authored with amongst others Dr Kobus Neethling, Magnus Heystek, Dr Flip Buys and other renowned South African business leaders.. His books include; the