Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI
Eric Lamarre, Kate Smaje, Rodney Zemmel
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Add to basket: En 'Rewired', la firma de consultoría de gestión más influyente del mundo, McKinsey & Company, ofrece un manual práctico y probado que sus propios consultores utilizan para ayudar a las empresas a desarrollar las capacidades necesarias para superar a la competencia en la era digital y de la IA. Muchas empresas están estancadas con transformaciones digitales que no están dando resultados. No hay soluciones rápidas, pero sí una guía. La respuesta está en reconfigurar su negocio para que cientos, miles de equipos puedan aprovechar la tecnología para crear continuamente grandes experiencias de cliente, reducir los costes unitarios y generar valor. Son las capacidades de la organización las que ganan la carrera. Los principales líderes de McKinsey Digital, Eric Lamarre, Kate Smaje y Rodney W. Zemmel, ofrecen detalles prácticos y probados sobre lo que se necesita en seis secciones completas: crear la hoja de ruta de la transformación, construir un banco de talentos, adoptar un nuevo modelo operativo, producir un entorno tecnológico distribuido para que los equipos puedan innovar, integrar los datos en todas partes y desbloquear la adopción por parte de los usuarios y la escalabilidad empresarial. EAN: 9781394207114 Tipo: Libros Categoría: Negocios y Economía|Tecnología Título: Rewired: The McKinsey Guide to Outcompeting in the Age of Digital and AI Autor: Eric Lamarre| Kate Smaje| Rodney Zemmel Editorial: John Wiley & Sons Inc Idioma: en Páginas: 400 Formato: tapa dura.
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In Rewired, the world's most influential management consulting firm, McKinsey & Company, delivers a road-tested, how-to manual their own consultants use to help companies build the capabilities to outcompete in the age of digital and AI.
Many companies are stuck with digital transformations that are not moving the needle. There are no quick fixes but there is a playbook. The answer is in rewiring your business so hundreds, thousands, of teams can harness technology to continuously create great customer experiences, lower unit costs, and generate value. It's the capabilities of the organization that win the race.
McKinsey Digital's top leaders Eric Lamarre, Kate Smaje and Rodney W. Zemmel provide proven how-to details on what it takes in six comprehensive sections – creating the transformation roadmap, building a talent bench, adopting a new operating model, producing a distributed technology environment so teams can innovate, embedding data everywhere, and unlocking user adoption and enterprise scaling.
Tested, iterated, reworked, and tested again over the years, McKinsey's digital and AI transformation playbook is captured in the pages of Rewired. It contains diagnostic assessments, operating model designs, technology and data architecture diagrams, how-to checklists, best practices and detailed implementation methods, all exemplified with demonstrated case studies and illustrated with 100+ exhibits.
Rewired is for leaders who are ready to roll up their sleeves and do the hard work needed to rewire their company for long-term success.
ERIC LAMARRE is a senior partner and leads McKinsey Digital in North America. He is an engineer by training and worked in research at MIT on water waves and underwater acoustics before joining McKinsey. Eric has pioneered the development of McKinsey’s Digital & AI client service methodologies and published extensively on the topic. He previously served as managing partner of McKinsey Canada. Eric is on the board of the Montreal Heart Institute Foundation. He is married and has two wonderful daughters.
KATE SMAJE is a senior partner at McKinsey and the global co-leader of McKinsey Digital. A history major at heart, Kate has spent the past 20+ years at McKinsey working with B2C companies. A frequent speaker and publisher on digital topics, she also works with clients across geographies and sectors to marry the power of technology and AI with the human change required to leap forward. She has experience as a chief technology officer and a self-proclaimed geeky interest in technology, continuous learning, and developing people. Kate is a trustee of Tommy’s, the London-based children’s charity.
RODNEY ZEMMEL is a senior partner at McKinsey and is the global co-leader of McKinsey Digital. He has served as the managing partner for McKinsey’s New York and northeast offices in the United States, and led McKinsey’s Healthcare Practice, working with clients in pharmaceuticals, biotechnology, and healthcare services. He is a recognized thought leader and previously co-authored the book Go Long: Why Long-Term Thinking Is Your Best Short-Term Strategy. Rodney started out as a molecular biologist and now partners with clients on digital transformations, AI, technology productivity, and digital business building.
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