Revolutionizing Product Development: Quantum Leaps in Speed, Efficiency, and Quality
Wheelwright, Steven C.
ISBN 10: 0029055156 ISBN 13: 9780029055151
Published by Free Press, 1992
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About this Item
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Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00061407043
Synopsis:
A company's capability to conceive and design quality prototypes, and bring a product to market quicker than its competitors is increasingly the focal point of competition, according to the authors of this book. At the core of a successful new product launch is management's ability to integrate the marketing, manufacturing, and design functions for problem solving and fast action, particularly during the critical design-build-test cycles of prototype creation. Companies that consistently "design it right the first time" have a formidable edge in the crucial race to market.
About the Author: Steven C. Wheelwright is the Class of 1949 Professor of Business Administration at the Harvard Business School.
Wheelwright and Clark are co-authors with Robert H. Hayes of the best-selling Dynamic Manufacturing (Free Press, 1988).
"About this title" may belong to another edition of this title.
Bibliographic Details
Title: Revolutionizing Product Development: Quantum...
Publisher: Free Press
Publication Date: 1992
Binding: Hardcover
Condition: Good
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