Review Comment Analysis for E-Commerce: 5 (East China Normal University Scientific Reports)

Zhang, Rong; Zhou, Aoying; Yu, Wenzhe; Gao, Yifan; Chao, Pingfu

ISBN 10: 9813100044 / ISBN 13: 9789813100046

Published by World Scientific Pub Co Inc, 2016

About this Item

pp. 172.

Seller Inventory # 18375049773

Bibliographic Details

• Title: Review Comment Analysis for E-Commerce: 5 (East China Normal University Scientific Reports)
• Publisher: World Scientific Pub Co Inc
• Publication Date: 2016
• Language: English
• ISBN 10: 9813100044
• ISBN 13: 9789813100046
• Binding: Hardcover
• Condition: New

About this title

Synopsis

This book presents the recent achievements on the processing of representative user generated content (UGC) on E-commerce websites. This large size of UGC is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.