Review Comment Analysis For E-Commerce (East China Normal University Scientific Reports)

By Rong Zhang (Author), Aoying Zhou (Contributor), Wenzhe Yu (Contributor), Yifan Gao (Contributor), Pingfu Chao (Contributor),

ISBN 10: 9813100052 / ISBN 13: 9789813100053

Published by Wspc, 2016

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Bibliographic Details

• Title: Review Comment Analysis For E-Commerce (East China Normal University Scientific Reports)
• Publisher: Wspc
• Publication Date: 2016
• Language: English
• ISBN 10: 9813100052
• ISBN 13: 9789813100053
• Binding: Soft cover
• Condition: Brand New

About this title

Synopsis

This book presents the recent achievements on the processing of representative user generated content (Ugc) on E-commerce websites. This large size of Ugc is valuable information for data mining to help customer/object profiling. It provides a comprehensive overview on the concept of customer credibility, object-oriented review summarization technology and content-based collaborative filtering algorithm. It covers a feedback mechanism which is designed to discover customer credibility, which is used to define the professional degree of review content; product-oriented review summarization for restaurants or trip arrangements, and introduced content-based collaborative filtering for product recommendation.