Return on Ideas: A Practical Guide to Making Innovation Pay

Language: English

Published by John Wiley & Sons Inc, 2007

0470028572 / 9780470028575

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Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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Delivering innovation has become the number-one item on the marketing director's agenda. Innovation is no longer an occasional "extra," but something demanded by retailers, shareholders, and, above all, consumers. Yet, many of today's marketers never move beyond making flavor changes, just to keep the brand alive. Num Pages: 280 pages, Illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 244 x 195 x 22. Weight in Grams: 752. . 2007. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.

Seller Inventory # V9780470028575

Title
Return on Ideas: A Practical Guide to Making Innovation Pay
Author
David Nichols
Publisher
John Wiley & Sons Inc
Publication year
2007
Condition
New
Binding
Hardcover
Language
English
ISBN 10
0470028572
ISBN 13
9780470028575

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

Shipping rates within U.S.A.

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