Rethinking Strategy for Creative In
Language: English
Published by Taylor & Francis Group, 2016
Series: Book 4 of 25 - Routledge Research in the Creative and Cultural Industries
- Hardcover
- New
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
AbeBooks seller since January 19, 2007
Condition: New
£ 193.27
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Add to basketItem description from seller
pp. 256.
Seller Inventory # 95288593
- Title
- Rethinking Strategy for Creative In
- Author
- Bakir Ali Todorovic Milan
- Publisher
- Taylor & Francis Group
- Publication year
- 2016
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415730597
- ISBN 13
- 9780415730594
- Series
- Book 4 of 25: Routledge Research in the Creative and Cultural Industries
Creative Industry practices are increasingly manifested through hybrid models and methods and emerging sub-sectors. With ever finer dividing lines between form and content, product and service, participation and consumption, the distinctions between sectors are increasingly blurred, while new, convergent models emerge.
Reflecting this fluid context, this book provides a new perspective on strategy in the Creative Industries. Based on extensive original research and live empirical data derived from case studies, interviews, and observations with creative managers, it reveals strategic decision-making by analysing business manoeuvres and stages of innovation in the Creative Industries. Through analysing the interactive features of aesthetically driven information assets, and how new user/consumer cultures are applied, it uncovers the principles that are transforming strategy in the Creative Industries.
This innovative volume will be of significant interest to scholars, advanced students and practitioners in the Creative Industries as well as well as industry consultancies and practitioners.
"Synopsis" may belong to another edition of this title.
About the Author
Milan Todorovic is Senior Lecturer in Creative Industries at London Metropolitan University, UK, and Visiting Professor at SAE Milan, Italy.
with Ali Bakir, Principal Lecturer at Buckinghamshire New University, UK, and Visiting Professor at Novi Sad University, Serbia.
"About the title" may belong to another edition of this title.
Majestic Books
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