Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Language: English
Published by McGraw-Hill Education - Europe, 1999
- Hardcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Very good
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In today's markets, success no longer depends on communicating the value of products or services. It rests on the crucial ability to create value for customers. Sales forces need to retool current strategies by recognizing the customer's dominant power in today's economy and what that means for those who sell. Capitalizing on research into the practices of cutting edge companies, the authorsshow how the successful sales force breaks away from traditional thinking and transforms themselves into complex business processes with multiple sales approaches and selling mdoels that meet the demands of today's sophisticated customers.
Seller Inventory # CIN0071342532VG
- Title
- Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
- Author
- John Devincentis
- Publisher
- McGraw-Hill Education - Europe
- Publication year
- 1999
- Condition
- Very Good
- Binding
- Hardback
- Language
- English
- ISBN 10
- 0071342532
- ISBN 13
- 9780071342537
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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