Rethinking Advertising

Language: English

Published by Springer, Berlin, Palgrave Macmillan Jul 2026, 2026

3031865383 / 9783031865381

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Softcover

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This item is printed on demand - it takes 3-4 days longer - Neuware -With more mediums than ever across which to advertise, businesses are facing increasing marketing costs even as customers continue to turn toward services offering ad-free entertainment. These changes mean the advertising ecosystem is undergoing dramatic alterations, with massive online companies like Facebook and Google capturing a majority of advertising dollars and smaller advertising agencies failing. Against this rapidly-shifting backdrop, this edited volume showcases current academic perspectives and research cases on advertising from scholars representing a wide range of disciplines. The contributions in this book create a comprehensive overview of the current state of advertising across many media while highlighting conversations concerning the ethics of advertising and the most effective ways to advertise.Interdisciplinary by nature, this book includes perspectives from academics in marketing, communications, law, rhetoric, and business. It will be of great interest to scholars and students seeking a thought provoking debate 301 pp. Englisch. …

Seller Inventory # 9783031865381

Title
Rethinking Advertising
Author
Kathleen M. Vandenberg
Publisher
Springer, Berlin, Palgrave Macmillan Jul 2026
Publication year
2026
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3031865383
ISBN 13
9783031865381
Dimensions
210x148x32 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

Shipping rates from Germany to U.S.A.

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