Retailization: Brand Survival in the Age of Retailer Power
Thomassen, Lars;Lincoln, Keith;Aconis, Anthony
Language: English
Published by LA Vergne, Tennessee, U.S.A.: Kogan Page Ltd, 2009
- Softcover
- Used
Seller: Bingo Used Books, Vancouver, WA, U.S.A.Bingo Used Books
AbeBooks seller since October 24, 2002
Condition: Used - Near fine
£ 11.67
Quantity: 1 available
Add to basketItem description from seller
Trade paperback in near fine condition.
Seller Inventory # 159582
- Title
- Retailization: Brand Survival in the Age of Retailer Power
- Author
- Thomassen, Lars;Lincoln, Keith;Aconis, Anthony
- Publisher
- LA Vergne, Tennessee, U.S.A.: Kogan Page Ltd
- Publication year
- 2009
- Condition
- Near Fine
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749453362
- ISBN 13
- 9780749453367
- Seller catalogs
- business
"Synopsis" may belong to another edition of this title.
About the Author
<b>Lars Thomassen </b>started his career in advertising 30 years ago and he has been involved in communications ever since. In 1979 he co-founded Henriksen & Sieling (later BBDO Denmark). In 1998 Lars was appointed as the Vice President BBDO Europe and he became the Director of the Nordic, Central and Eastern regions of BBDO. Along with his work as a board director of BBDO Worldwide, Lars has been involved with the development of many major global brands.
<p>Anthony Aconis is a graduate from Copenhagen Business School in International Business Management and Communications. From 1996 to 2003 Anthony worked in advertising as a strategic planner both in Scandinavia and New York, becoming a Senior Vice President at Lowe New York.</p><p> Anthony has worked on major global brands such as LEGO, Heineken and Mars. He returned to the Danish advertising scene as strategic managing director at La Familia, before he focused his efforts on writing the book <i>Fireball</i>, which eventually led to him opening Fireball - a marketing consultancy.</p>
"About the title" may belong to another edition of this title.
Bingo Used Books
Vancouver, WA, U.S.A.
AbeBooks seller since October 24, 2002
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| Item | 5 to 14 business days | 2 to 6 business days |
|---|---|---|
| First item | £ 5.28 | £ 9.82 |
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Bingo Used Books
WA, U.S.A.
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