Retailization: Brand Survival in the Age of Retailer Power

Language: English

Published by Kogan Page, 2006

0749446897 / 9780749446895

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Seller: Libros Tobal, Ajalvir, M, SpainLibros Tobal

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Hardcover

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Texto en inglés. Tapa dura con sobrecubierta de editorial ilustrada. Sin subrayados ni anotaciones. Perfecto estado de conservación. Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the needs of today's shoppers. Illustrates how brand power is inexorably being replaced by retailer power. Based on a two-year study conducted by AC Nielsen and BBDO Europe --the largest global study on selling branded products ever conducted -- the book reveals how corporations and their brands are dealing (or not dealing ) with this new era.\n\n.

Seller Inventory # 114339

Title
Retailization: Brand Survival in the Age of Retailer Power
Author
Lars Thomassen; Keith Lincoln; Anthony Aconis
Publisher
Kogan Page
Publication year
2006
Condition
No seleccionado
Book Type
Libro
Binding
Tapa dura
Language
English
ISBN 10
0749446897
ISBN 13
9780749446895
Seller catalogs
Política, Economia y Empresa

Libros Tobal

Ajalvir, M, Spain

5-star seller

AbeBooks seller since October 23, 2013

Shipping rates from Spain to U.S.A.

Item7 to 15 business days2 to 7 business days
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