Retailing Management. This item is unavailable.
Language: English
Published by John Wiley and Sons Ltd, 1988
- Hardcover
- Used
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Unavailable
Hardcover
Condition: Used - Good
£ 13.30
Item description from seller
Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
Seller Inventory # G0471635782I3N00
- Title
- Retailing Management
- Author
- W. Davidson; D. Sweeney; R. Stampfl
- Publisher
- John Wiley and Sons Ltd
- Publication year
- 1988
- Condition
- Good
- Dust jacket
- No Jacket
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471635782
- ISBN 13
- 9780471635789
- Edition
- 2nd Edition
- Item weight
- 3 pounds
The 6th edition of this standard text in the field has been updated to provide a comprehensive introduction to first- and second-year students of retailing. Professional management of multi-unit retailing institutions is stressed and emphasis is placed on the importance of financial and marketing strategies for profitability. Detailed case studies give readers real-world examples of business at work taken from actual Management Horizons' consulting work. The text contains more statistics, data and teachable and testable material than before, and includes material on site location and store layout and design. The previous edition of this book was published in 1984.
"Synopsis" may belong to another edition of this title.