Retailing in Emerging Markets: A policy and strategy perspective (Routledge Studies in International Business and the World Economy) [Hardcover] Mukherjee, Malobi; Cuthbertson, Richard and Howard, Elizabeth
Language: English
Published by Routledge, 2014
Series: Book 54 of 78 - Routledge Studies in International Business and the World Economy
- Hardcover
- New
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- Title
- Retailing in Emerging Markets: A policy and strategy perspective (Routledge Studies in International Business and the World Economy) [Hardcover] Mukherjee, Malobi; Cuthbertson, Richard and Howard, Elizabeth
- Author
- Mukherjee, Malobi [Editor]; Cuthbertson, Richard [Editor]; Howard, Elizabeth [Editor];
- Publisher
- Routledge
- Publication year
- 2014
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0415730872
- ISBN 13
- 9780415730877
- Item weight
- 24 ounces
- Series
- Book 54 of 78: Routledge Studies in International Business and the World Economy
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders.
While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole.
This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.
"Synopsis" may belong to another edition of this title.
About the Author
Malobi Mukherjee is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.
Richard Cuthbertson is a Research Fellow at the Oxford Institute of Retail Management, Said Business School, University of Oxford.
Elizabeth Howard is Emeritus Fellow in Retailing at Green Templeton College and a founder member of the Oxford Institute of Retail Management
"About the title" may belong to another edition of this title.
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