Retailing in Emerging Markets

Iyer, Jaya Halepete, Bennur, Shubhapriya

ISBN 10: 150131906X / ISBN 13: 9781501319068

Published by Fairchild Books, 2017

Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00098822949

Synopsis:

Emphasizing the apparel and beauty industries, Retailing in Emerging Markets, 2nd Edition provides an in-depth study of the retail landscape within Brazil, China, India, Russia, Turkey, Qatar, Thailand, South Korea and Mexico. Each chapter focuses on a single country, discussing the organization of its retail industry, analyzing consumer behavior, and presenting strategies for effectively entering its market. This new edition includes fully updated data, statistics and economic perspectives on each of the countries covered. Readers will emerge armed with a deeper understanding of the political, economic, and cultural factors driving each market-an understanding essential for building and maintaining a competitive edge in today's global retail environment.

New to this Edition
- Two new chapters on South Korea and Qatar investigate the current marketplace opportunities and challenges
- Increased coverage of the legislative landscapes and long-term economic outlooks for each country
- Updated and new chapter case studies analyze the expansion strategies of international retailers
- New Chapter Summaries and Critical Thinking Questions offer additional learning tools
- Includes 60% new photos and current maps to bring the chapters to life
- Expanded contributor biographies highlight the expertise of each scholar

About the Author: Jaya Halepete Iyer is a retail professional with more than 15 years of experience in the global fashion industry. She was previously Assistant Professor at Marymount University, USA, where she taught a Fashion in the Global Marketplace course.

Shubhapriya Bennur is Assistant Professor in the Textiles Merchandising & Fashion Design Department at the University of Nebraska-Lincoln, USA.

Bibliographic Details

Title: Retailing in Emerging Markets
Publisher: Fairchild Books
Publication Date: 2017
Binding: Soft cover
Condition: Good
Edition: 2nd Edition