The Retailing Book: Principles and Applications
Language: English
Published by - -, 2003
- Softcover
- Used
Seller: Bahamut Media, Reading, United KingdomBahamut Media
AbeBooks seller since August 15, 2012
Condition: Used - Very good
£ 4.28
Quantity: 2 available
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This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.
Seller Inventory # 6545-9780273655480
- Title
- The Retailing Book: Principles and Applications
- Author
- -
- Publisher
- - -
- Publication year
- 2003
- Condition
- Very Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0273655485
- ISBN 13
- 9780273655480
"Synopsis" may belong to another edition of this title.
From the Back Cover
"This book makes an important contribution to the study of retailing. It draws the right balance between theory and practice, providing a detailed yet highly readable introduction to the subject..... I recommend that anyone wishing to understand the complexities of retail buy this book."
Feargal Quinn, Executive Chairman, Superquinn
The Retailing Book is the definitive guide to retailing and retail management, providing a comprehensive strategic and operational approach to the subject. Drawing upon the knowledge and experience of leading retail academics and practioners, this text offers an overview of the main strategic functions within retailing and illustrates their operations through a series of "real-life" case studies. Essential for those studying retailing, retail management and retail marketing at undergraduate level, The Retailing Book offers broader coverage of the subject than any other retail texts. Key features include* Theory chapters followed by two in-depth case studies
* Technology issues integrated throughout * International companies highlighted to illustrate best practice * Self-Assessment questions with each theoretical chapter With contributions from leading retail academics and practioners, The Retailing Book is the definitive guide to clear understanding of the main activities involved in retailing and will help assist in deciding whether a career in retailing is a viable option. Paul Freathy is a Professor of Retail Management at the Institute of Retail Studies, University of Stirling and has published extensively on retailing within both academic and trade journals. He is also a visiting fellow of University of Wales and is a member of the Chartered Institute of Marketing.
"About the title" may belong to another edition of this title.
Bahamut Media
Reading, United Kingdom
AbeBooks seller since August 15, 2012
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WRAP Ltd
Unit 4, 119 Loverock Rd
Reading, United Kingdom RG30 1DZ
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