Retailing in the 21st Century: Current and Future Trends

Manfred Krafft; Murali Mantrala

ISBN 10: 3540283994 / ISBN 13: 9783540283997

Published by Springer, 2005

About this Item

Like New.

Seller Inventory # ERICA70435402839946

Bibliographic Details

• Title: Retailing in the 21st Century: Current and Future Trends
• Publisher: Springer
• Publication Date: 2005
• Language: English
• ISBN 10: 3540283994
• ISBN 13: 9783540283997
• Binding: Hardcover
• Condition: Like New
• Book Type: book

About this title

Synopsis

Retailing in the new millennium stands as an exciting, complex, and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, e.g., increasing competition within and across retailing formats, the growth of online retailing, the advent of 'radio frequency identification' (RFID) technology, the explosion in customer-level data availability, the global expansion of major retail chains like Wal-Mart and METRO AG and so on. Making sense of it all is not easy, but of vital importance to retailing practitioners, analysts, and policymakers. With crisp and insightful contributions from many of the world's leading experts in retailing, "Retailing In The 21st Century" offers, in one book, a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium.

Review

From the reviews:

"The book ???Retailing in the 21st Century??? improves contemporary retailing??'s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ??? Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews:

"The book ???Retailing in the 21st Century??? improves contemporary retailing??'s public image, enhances the knowledge of its practioners, and stimulates further retailing research. ??? Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)

From the reviews:

"The book a ~Retailing in the 21st Centurya (TM) improves contemporary retailinga (TM)s public image, enhances the knowledge of its practioners, and stimulates further retailing research. a ] Overall, practitioners as well as academics will strongly benefit from this book, as it depicts examples of best practice in retailing, most recent findings from academic research and conveys interesting insights into current and future trends in retailing." (A. Kotouc, Thexis, Issue 3, 2006)