Retail management global edition

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ISBN 10: 1292214678 ISBN 13: 9781292214672

Published by PEARSON-PRENTICE HALL, 2017

Language: English

Condition: New Soft cover

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Retail management global edition editado por Pearson-prentice hall.

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Bibliographic Details

Title

Retail management global edition

Publisher

PEARSON-PRENTICE HALL

Publication Date

2017

Language

English

ISBN 10

1292214678

ISBN 13

9781292214672

Binding

Soft cover

Condition

Nuevo

Seller catalogs

TECNOLOGIA

About this title

Synopsis

For courses in Retail Management.

A contemporary text that helps students thrive in today’s retailing industry

Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry.

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