Retail Revolution: Will Your Brick and Mortar Store Survive?: Will Your Brick-and-Mortar Store Survive?

Lal, Rajiv and Alvarez, Jose and Greenberg, Daniel

ISBN 10: 0986298603 / ISBN 13: 9780986298608

Published by Rajiv Lal, 2014

About this Item

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Bibliographic Details

• Title: Retail Revolution: Will Your Brick and Mortar Store Survive?: Will Your Brick-and-Mortar Store Survive?
• Publisher: Rajiv Lal
• Publication Date: 2014
• Language: English
• ISBN 10: 0986298603
• ISBN 13: 9780986298608
• Binding: Paperback
• Condition: Used; Good

About this title

Synopsis

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this framework works in practice.