Retail Marketing
Language: English
Published by Taylor & Francis, 2016
Series: Book 9 of 44 - Routledge-Noordhoff International Editions
- Softcover
- New
Condition: New
£ 197.75
Quantity: Over 20 available
Add to basketItem description from seller
Frank Quix is Managing Director of Q&A Research and consultancy, the NetherlandsRob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the NetherlandsIn today s .
Seller Inventory # 595377377
- Title
- Retail Marketing
- Author
- Frank Quix|van der Kind Rob
- Publisher
- Taylor & Francis
- Publication year
- 2016
- Condition
- New
- Binding
- Einband - fest (Hardcover)
- Language
- English
- ISBN 10
- 1138141232
- ISBN 13
- 9781138141230
- Series
- Book 9 of 44: Routledge-Noordhoff International Editions
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
"Synopsis" may belong to another edition of this title.
About the Author
Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands
Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands
"About the title" may belong to another edition of this title.
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