Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
Language: English
Published by Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden, 2013
Series: Book 3 of 20 - Handel und Internationales Marketing Retailing and International Marketing
- Softcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - The doctoral thesis investigates various strategies in the area of going and being international of retail firms which is of undisputable relevance due to the fairly narrow research status and the increasing internationalization of retail activities. Issues are investigated concerning the choice of retail market entry modes, i.e., the form ofinstitutional arrangements that retailers use when entering foreign markets, the retail format transfer, i.e., the management of internal processes and the external marketing program elements and the coordination of retail activities, i.e., the implementation ofthe marketing program by the organizational structure. Regarding this, three important research questions are addressed:1) How do choose retailers their market entry mode in the area of conflict between full and shared-controlled modes and how is this decision influenced by the internal and external environment 2) How can international retailers transfer their retail format successfully to foreign countries by standardizing or adapting the internal and external elements of their retail format 3) How can retailers successfully coordinate the implementation of their retail marketing program to culturally diversified markets These questions are investigated on the basis of established theories applied from the international management literature such as institutional theory, the resource-based view and the profit maximization theory. On the basis of comprehensive primary and secondary datasets, important implications are drawn for research and practice.…
Seller Inventory # 9783658010959
- Title
- Retail Internationalization : Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities
- Author
- Stefan Elsner
- Publisher
- Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden
- Publication year
- 2013
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3658010959
- ISBN 13
- 9783658010959
- Item weight
- 296 grams
- Dimensions
- 210x148x13 mm
- Series
- Book 3 of 20: Handel und Internationales Marketing Retailing and International Marketing
Retail internationalization is gaining importance in retail practice, but the research status is still fairly narrow. Stefan Elsner aims to close this gap by investigating three important challenges within the retail internationalization process: the appropriate choice of market entry modes, the successful retail format transfer and the successful organizational structure abroad. Based on substantial macro-economic data and comprehensive interviews with retail firms operating internationally, the results emphasize the necessity of an established frame that provides the general direction, but leaves enough room for adaptations. Based on this finding, important implications can be drawn for research and practice.
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Stefan Elsner worked as a research and teaching associate at the Chair of Marketing and Retailing at the University of Trier.
"About the title" may belong to another edition of this title.
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