Retail Business Kit For Dummies
Language: English
Published by John Wiley & Sons Inc, 2001
- Softcover
- Used
Seller: World of Books Inc, Montgomery, IL, U.S.A.World of Books Inc
AbeBooks seller since March 23, 2026
Condition: Used - Good
£ 5.41
Quantity: 8 available
Add to basketItem description from seller
"Packed with proven strategies from our industry's best sales trainer. " Includes step-by-step instructions to take you from start-up to success story "This must-have guide brings Rick's knowledge of the retail industry to life. " Dying to open up a retail business but scared to even start? Relax! Let retail marketing guru Rick Segel show you the way. From expert advice on branding, marketing, and merchandising your goods and services to savvy strategies for creating eye-catching displays, this essential guide will put you in business in no time at all! all this on the CD-ROM Sample financial reports and legal forms Business forms that you can customize and print out Employment forms and work schedules Checklists for running fantastic sales and promotions Sample coupons, store membership cards, gift certificates, and more! Discover how to: Pick a location and select merchandise Write an effective business plan Define your customer base Write press releases and ads Handle permits, taxes, and legal issues Use e-retailing effectively. …
Seller Inventory # CIN076455381XG
- Title
- Retail Business Kit For Dummies
- Author
- Rick Segel
- Publisher
- John Wiley & Sons Inc
- Publication year
- 2001
- Condition
- Good
- Binding
- Paperback
- Language
- English
- ISBN 10
- 076455381X
- ISBN 13
- 9780764553813
If you ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone:
- Who wants to be her own boss
- Considering a career in retailing
- Who loves working with people
- Thinking about opening their own business
- Who loves to sell
Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop finding the perfect location, choosing and purchasing merchandise, and hiring employees. You ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There s also great advice on the art of selling and the fundamentals of promotion and advertising. You ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there s much more:
- Branding your business
- Identifying and targeting your ideal customer
- Developing a marketing plan
- Pricing your merchandise
- Fulfilling legal and financial responsibilities
- Getting the word out
- Choosing the right media to advertise in
- Setting up and running a sale
- Fundamentals of accounting and financial statements
The book also includes a helpful CD–ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.
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World of Books Inc
Montgomery, IL, U.S.A.
AbeBooks seller since March 23, 2026
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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …
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