Researching Discourse in Business Genres

Language: English

Published by Peter Lang AG, Internationaler Verlag der Wissenschaften, CH, 2012

3034310927 / 9783034310925

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The contributions of this volume approach the genres of employee, CEO and organizational communication from different angles. They analyze how the author's position in the company influences the construction of these genres, what content and linguistic style characterize them, and how the discourse of these genres is related to other resources. They look at linguistic and rhetorical strategies in a range of communicative settings: email correspondence among (male versus female) co-workers, collaborative writing of formats in the workplace, leadership messaging by the CEO, financial disclosures for (non-)financial audiences and expressions of the corporate philosophy. Two methodologies in particular are prominent in the genre-based chapters: corpus analyses and case studies.

Seller Inventory # LU-9783034310925

Title
Researching Discourse in Business Genres
Author
Priscilla Heynderickx
Publisher
Peter Lang AG, Internationaler Verlag der Wissenschaften, CH
Publication year
2012
Condition
New
Binding
Paperback
Language
English
ISBN 10
3034310927
ISBN 13
9783034310925
Item weight
330 grams

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