Research Methods and Techniques in Public Relations and Advertising (Paperback)
Language: English
Published by Peter Lang AG, Bern, 2017
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 72.73
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Add to basketItem description from seller
Paperback. The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc. The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9783631718766
- Title
- Research Methods and Techniques in Public Relations and Advertising (Paperback)
- Author
- Bayram Aydin
- Publisher
- Peter Lang AG, Bern
- Publication year
- 2017
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 3631718764
- ISBN 13
- 9783631718766
The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
"Synopsis" may belong to another edition of this title.
About the Author
Bayram Oğuz Aydın holds a PhD in Public Relations and Publicity from Selçuk University. His research interests include online communities, education in public relations, online reputation management and crisis management.
Emine Şahin is Assistant Professor at Gaziantep University. She holds a PhD in Public Relations and Publicity from Selçuk University. Her research focuses on advertising, interculturality, interpersonal communication and image management.
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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