Research Methods for Managers
John Gill, Phil Johnson
Used - Soft cover
Condition: Used - Near fine
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Add to basketCondition: Used - Near fine
Quantity: 1 available
Add to basket: Este libro, ahora revisado y actualizado, es una guía introductoria para estudiantes de administración que necesitan métodos para realizar trabajos de proyectos, ya sea a nivel de licenciatura, diplomado, MBA o doctorado. El texto destaca por su enfoque creativo de métodos múltiples, su argumento accesible sobre la validez y relevancia de los métodos etnográficos en la investigación empresarial y de gestión, y la claridad con la que se exponen las cuestiones filosóficas. EAN: 9781853963506 Tipo: Libros Categoría: Negocios y Economía|Educación|Tecnología Título: Research Methods for Managers Autor: John Gill| Phil Johnson Editorial: SAGE Publications Ltd Idioma: en Páginas: 192 Formato: tapa blanda.
Seller Inventory # Happ-2025-05-16-87c36783
Research Methods for Managers enables students to take their first steps in project work, confident that they are on firm ground in their choice of methodological approaches to the problems that they have set themselves. In the experience of the authors, this is what students engaged in research usually find most difficult. The authors` aim is to present a balanced approach to research methodology in business and management, and to offer intending researchers a wider range of options than deductive approaches alone.
The authors address the key philosophical foundations of the main methodological approaches to research in management and business. The text is practical and user-friendly, with a step-by-step approach and examples and exercises drawn from business. The book deals with all aspects of the research process, and especially with deciding on an approach or strategy and formulating the research plan.
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