Research Methods in Business Studies
Pervez N. Ghauri
Sold by Bookbot, Prague, Czech Republic
AbeBooks Seller since 7 October 2023
Used - Soft cover
Condition: Used - Fair
Ships from Czech Republic to U.S.A.
Quantity: 1 available
Add to basketSold by Bookbot, Prague, Czech Republic
AbeBooks Seller since 7 October 2023
Condition: Used - Fair
Quantity: 1 available
Add to basketUnbekannte Unterschrift / Widmung / Aufkleber; Leichte Kratzer / Abnutzungen / Druckstellen. This clearly written introduction is ideal for business students taking a course in research methods or working on their first dissertation or report. It emphasizes the importance of a scientific approach to business research and problem-solving. Students learn to formulate a problem, select a research method, and effectively collect, analyze, and present data. Key features include guidelines for formulating a research problem, ensuring students grasp the questions and objectives before starting their research. The text explains the significance of methods and models, promoting a systematic approach to thinking, executing, and writing. It evaluates various qualitative and quantitative methods, helping students choose the most suitable research method for specific situations. Clear guidelines on structuring concise and relevant reports are also provided. The edition expands on international and cross-cultural research, includes more examples from real dissertations and diverse business areas like HRM and accounting, and introduces a new chapter on qualitative research and data analysis software. This comprehensive guide equips students with a systematic approach to business research, enhancing their understanding and application of research theories in practical contexts.
Seller Inventory # bc93e348-dc6d-476c-9c1c-aa1dbf007474
This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. It is designed to equip them with a systematic approach to business research.
Written in a concise and accessible style, it demonstrates to students the importance of a scientific approach to business research and problem-solving projects. It shows them how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
"About this title" may belong to another edition of this title.
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