Research Methods for Business Students
Language: English
Published by Financial Times/Pitman Publishing, 1999
- Softcover
- Used
Condition: Used - Fair
£ 8.05
Quantity: 1 available
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Leichte Kratzer / Abnutzungen / Druckstellen; Leichte Gebrauchsspuren; Leichte Verformung / umgeknickte Seiten; Leichte Verschmutzung / Farbtonveränderung; Einriss über 1 cm; Leichte Anmerkungen / Beschriftungen. The fifth edition of this essential resource brings research theory, philosophy, and techniques to life, helping students grasp the practical relevance of research methods. Its accessible style and logical structure have made it a favorite among students, solidifying its position as a market leader. Aimed at both undergraduate and postgraduate students in business and related fields, the book includes case studies and focuses on student research to illustrate practical applications. It features sections on current research in academic and commercial settings, along with checklists and questions that provide practical advice for conducting research. The companion website offers guidance on using SPSS, NVivo, and effective internet searching. Key topics covered include formulating research topics, critically reviewing literature, understanding research philosophies, designing research, negotiating access, and ethical considerations. Additionally, it addresses sampling, secondary data usage, and various methods for collecting and analyzing primary data, including interviews and questionnaires. The book also guides students in writing and presenting their project reports. Mark Saunders, Philip Lewis, and Adrian Thornhill contribute their expertise, making this a comprehensive guide for aspiring researchers.…
Seller Inventory # 39aa0fbf-d160-4295-abf1-8657161b172e
- Title
- Research Methods for Business Students
- Author
- M. Saunders
- Publisher
- Financial Times/Pitman Publishing
- Publication year
- 1999
- Condition
- Fair
- Binding
- Softcover
- Language
- English
- ISBN 10
- 0273620177
- ISBN 13
- 9780273620174
- Seller catalogs
- Textbooks
Using real-life case studies and student activities, it gives an insight into the realities of undertaking business research whilst guiding them through the process, which the students could use for their dissertation or any major project.
"Synopsis" may belong to another edition of this title.
From the Back Cover
Mark NK Saunders, Oxford Brookes University Business School
Philip Lewis, Gloucestershire Business School, University of Gloucestershire
Adrian Thornhill, Gloucestershire Business School, University of Gloucestershire
This revised and fully-updated edition continues to provide students with the knowledge, understanding and necessary skills to complete a piece of business research. The content is academically rigorous with an engaging and accessible style. Written in a manner which greatly facilitates self-study, the reader is taken step-by-step through the research process, while numerous worked examples, real-life case studies and student activities bring to life the realities of undertaking business research.
New features:
- Discussion of a range of web based approaches for collecting data
- Internet addresses for selected on-line Government datasets from throughout the world
- Advice on undertaking research in international settings
- Section on presenting research findings orally
- New case studies with discussion questions
- Additional international worked examples and diagrams
- Enhanced Website with separate student and lecturer sections
- Extensive glossary with over 300 definitions of key terms
Classic features:
- The best selling Business and Management research methods text book
- Application of appropriate information technology as an integral part of the text
- Wide variety of worked examples from across business and management
- Self check questions with answers for each chapter
- Help with progressing the student’s research project
Research Methods for Business Students is suitable for final year undergraduate and masters students.
"About the title" may belong to another edition of this title.
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