Reputation Risk and Globalisation (Hardcover)
Language: English
Published by Edward Elgar Publishing Ltd, Cheltenham, 2016
- Hardcover
- New
Seller: AussieBookSeller, Truganina, VIC, AustraliaAussieBookSeller
AbeBooks seller since June 22, 2007
Condition: New
£ 221.41
Quantity: 1 available
Add to basketItem description from seller
Hardcover. Recently multinational corporations have begun to reinvent themselves as socially responsible actors, largely in response to anti-corporate activist pressure. The author argues that a concern with corporate reputation is leading to an ideational shift in corporate behavior - in essence, it is disciplining their behaviour. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate.Terry O'Callaghan includes a multifaceted critique of anti-corporate activists, which acknowledges both the dangers multinational corporations pose to communities and the fact that anti-corporate activists are the first groups to understand that corporate reputations could be put at risk by targeted campaigns. He also illustrates his themes through three case studies of companies that have attempted to self-regulate, including Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc.Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book, and academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding MNCs accountable. This innovative exploration of the idea of a self-regulating corporation in an era of globalisation first examines the link between corporate reputation, corporate behaviour and self-regulation, and then goes on to compare and contrast various studies of multinational corporations that have sought to self-regulate. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.…
Seller Inventory # 9781845423032
- Title
- Reputation Risk and Globalisation (Hardcover)
- Author
- Terry OCallaghan
- Publisher
- Edward Elgar Publishing Ltd, Cheltenham
- Publication year
- 2016
- Condition
- new
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 1845423038
- ISBN 13
- 9781845423032
Terry O'Callaghan includes a multifaceted critique of anti-corporate activists, which acknowledges both the dangers multinational corporations pose to communities and the fact that anti-corporate activists are the first groups to understand that corporate reputations could be put at risk by targeted campaigns. He also illustrates his themes through three case studies of companies that have attempted to self-regulate, including Royal Dutch Shell, the Toyota Motor Corporation and Interface Inc.
Undergraduate and postgraduate students of international business, management and business ethics will be interested in the essential topics covered in this book, and academics and practitioners alike will appreciate its accessible lessons about reputational capital and holding MNCs accountable.
"Synopsis" may belong to another edition of this title.
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AussieBookSeller
Truganina, VIC, Australia
AbeBooks seller since June 22, 2007
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