Reputation Management
Language: English
Published by Springer Berlin Heidelberg Aug 2011, 2011
- Hardcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 46.82
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist What are the state-of-the-art methods and tools to measure corporate reputation What are best practice examples and future trends in the field of corporate reputation management 308 pp. Englisch.…
Seller Inventory # 9783642192654
- Title
- Reputation Management
- Author
- Sabrina Helm
- Publisher
- Springer Berlin Heidelberg Aug 2011
- Publication year
- 2011
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3642192653
- ISBN 13
- 9783642192654
- Item weight
- 629 grams
- Dimensions
- 241x160x23 mm
- Series
- Book 3 of 339: Management for Professionals
"Synopsis" may belong to another edition of this title.
From the Back Cover
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
Shipping rates from Germany to U.S.A.
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BuchWeltWeit Ludwig Meier e.K.
Germany
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