A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
Language: English
Published by Forgotten Books, 2018
- Softcover
- New
Seller: Forgotten Books, London, United KingdomForgotten Books
AbeBooks seller since June 2, 2021
Condition: New
£ 13.59
Quantity: Over 20 available
Add to basketItem description from seller
Print on Demand. This book presents a model and estimation procedure for forecasting and controlling the rate of sales for a newly launched product. The author develops a repeat-purchase diffusion model that incorporates the effect of marketing variables as well as word-of-mouth influence. Bayesian estimation, informed by data from past products, is used to update the model’s parameters. This procedure is shown to predict better and produce more stable parameter estimates than classical methods. It's also used to develop marketing strategies for new product introductions. By incorporating past experience with data specific to the new product, the framework provides stable parameter estimates and policy guidelines for marketing and sales teams. Ultimately, this book provides a structured and data-driven approach to forecasting and controlling sales, offering valuable insights for businesses seeking to optimize their new product launch strategies. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…
Seller Inventory # 9781330294420_0
- Title
- A Repeat Purchase Diffusion Model: Bayesian Estimation and Control
- Author
- Gary L. Lilien
- Publisher
- Forgotten Books
- Publication year
- 2018
- Condition
- New
- Book Type
- print-on-demand item
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1330294424
- ISBN 13
- 9781330294420
- Seller catalogs
- Marketing
In each of these examples, initial users are attracted by some marketing effort advertising or sales promotion. Their use, then enhances the impact of that effort on the rest of the potential user population.
About the Publisher
Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
"Synopsis" may belong to another edition of this title.
Forgotten Books
London, United Kingdom
AbeBooks seller since June 2, 2021
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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.
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FB &c Ltd
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London, United Kingdom SW19 2RR
Forgotten Books publishes hundreds of thousands of rare and classic books.
This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
This text has been digitally restored from a historical edition. Some errors may persist, however we consider it worth publishing due to the work's historical value.
The digital edition of all books may be viewed before purchase if you request a sample.
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