Release the Power of ENTANGLED MARKETING(TM)
Language: English
Published by Internationalist, 2016
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 15.80
Quantity: Over 20 available
Add to basketSeller Inventory # LU-9781942324034
- Title
- Release the Power of ENTANGLED MARKETING(TM)
- Author
- Sebastian Jespersen, Stan Rapp
- Publisher
- Internationalist
- Publication year
- 2016
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1942324030
- ISBN 13
- 9781942324034
- Illustrator
- Blumensen, Diana
- Item weight
- 227 grams
- Dimensions
- 6 x 0.35 x 9 inches
Entangled Marketing is the new business model for building a supportive, enduring and mutually-rewarding customer relationship. Sebastian Jespersen and Stan Rapp have created this thought-provoking business and marketing model through their vision of entangling the brand and the consumer in an unbreakable, ongoing relationship. They find fault with today’s lock-step focus on engagement when advanced digital technology makes anything imaginable--truly doable.
The book introduces a number of groundbreaking ideas centered around the ways a brand can provide meaning and value to customers to keep them in an ongoing relationship for life. The reader will be taken on a journey from the twentieth century’s arm’s-length relationships to the twenty-first century’s “Zero Degrees of Separation.” The authors maintain that bottom-line results improve exponentially when brand and customer act as a “one-plus-one” twosome.
The ability to release the power of entangled marketing changes one’s thinking about how marketing can work best in the digital age.
"Synopsis" may belong to another edition of this title.
About the Author
Co-founder of RAPP, M&A Innovator, Best-selling Author, Agency Business-builder, Public Speaker Stan Rapp is a business builder who has twice served as Chairman/CEO of global advertising agencies with combined revenues now surpassing a billion dollars. As co-founder of Rapp Collins (recently rebranded as RAPP), he served as CEO of what grew to become one of the world's top-10 ad agencies with more than 50 offices worldwide. He was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century, and was elected to the Direct Marketing Association Hall of Fame. Direct Marketing magazine named him one of its select group of industry legends. Rapp is co-author of the bestselling book, MaxiMarketing, which first predicted the change from mass marketing to one-to-one marketing, and five other books tracing the rapidly changing marketing scene. Most recently, he served as Chairman of Engauge, a pacesetting social/digital agency founded in 2007 and acquired by Publicis in 2013.
"About the title" may belong to another edition of this title.
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London, London, United Kingdom
AbeBooks seller since June 11, 2025
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