Relationship Marketing and Customer Relationship Management (3rd edition)

Berndt, A.

ISBN 10: 1485102642 / ISBN 13: 9781485102649

Published by Juta Legal and Academic Publishers

3rd edition, reprinted 2015. Publication of 270 pages. The wraps are a little shelf rubbed. There are minor pencil annotations within the book, the text is bright and clear. The binding is excellent. GK. Our orders are shipped using tracked courier delivery services. Seller Inventory # 6pqwe

Synopsis:

The development of Relationship Marketing (RM) and Customer Relationship Management (CRM) has forced a change in thinking among marketers about the meaning of marketing and its role and function within an organisation. One such change is the way in which organisations relate to their customers. Organisations today need to adopt a more focused approach to interacting with customers while also developing clear strategies for building relationships not only with these customers but with all stakeholders.

About the Author: Adele Berndt is Associate Professor in the Department of Marketing and Logistics at Africa Jonkoping International Business School, in Jonkoping, Sweden. Some of her research topics include retail efficiency, environmental concerns and other service-related topics. She has contributed to academic books on relationship marketing and various marketing texts. Madele Tait is Professor and Head of the Department of Marketing Management at Nelson Mandela Metropolitan University. Her fields of research expertise are marketing management, services marketing and relationship marketing. She is the editor and co-editor of and contributor to a number of textbooks.

Bibliographic Details

Title: Relationship Marketing and Customer ...
Publisher: Juta Legal and Academic Publishers
Binding: Paperback
Condition: Very Good
Edition: 3rd edition .