Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
Christopher, Martin, Payne, Adrian, Ballantyne, David
ISBN 10: 0750648392 ISBN 13: 9780750648394
Published by Butterworth-Heinemann, 2002
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About this Item
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Sticker on cover. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-R-001-00590
Synopsis:
Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.
Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.
About the Author: Martin Christopher, Adrian Payne, David Ballantyne
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Bibliographic Details
Title: Relationship Marketing: Creating Stakeholder...
Publisher: Butterworth-Heinemann
Publication Date: 2002
Binding: Soft cover
Condition: Good
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Relationship Marketing (Chartered Institute of Marketing (Paperback))
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Relationship Marketing: Creating Stakeholder Value (Chartered Institute of Marketing (Paperback))
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ISBN 10: 0750648392
ISBN 13: 9780750648394
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