The Reign of the Customer
Language: English
Published by Springer International Publishing, 2020
- Hardcover
- New
Seller: moluna, Greven, Germanymoluna
AbeBooks seller since July 9, 2020
Condition: New
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Learn how to improve the consumer experienceLearn how you can better satisfy customers Learn how to achieve profitable customer loyaltyDr. Claes Fornell is D.C. Cook Dis.
Seller Inventory # 267123578
- Title
- The Reign of the Customer
- Author
- Claes Fornell|Forrest V. Morgeson III|G. Tomas M. Hult|David VanAmburg
- Publisher
- Springer International Publishing
- Publication year
- 2020
- Condition
- New
- Binding
- Gebunden
- Language
- English
- ISBN 10
- 3030135616
- ISBN 13
- 9783030135614
- Seller catalogs
- Sozialwissenschaften/Recht/Wirtschaft
"Synopsis" may belong to another edition of this title.
About the Author
Dr. Claes Fornell is D.C. Cook Distinguished Professor in the Ross School of Business at the University of Michigan (Emeritus). He founded the American Customer Satisfaction Index in 1994 and is hailed globally as “The Father of Customer Satisfaction.” Fornell’s work on systems for managing customer satisfaction has led to two U.S. patents. He has also founded several other customer-centric companies (CFI Group, ForeSee Results, Detroit Vineyards, and Exponential ETFs).
Dr. Forrest V. Morgeson III is a member of the faculty of Marketing in the Broad College of Business at Michigan State University and Director of Research at the American Customer Satisfaction Index. Morgeson’s first book, titled Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust, was released in 2014 (Palgrave Macmillan). He has consulted with numerous corporations and governments in more than 30 countries.
Dr. G. Tomas M. Hult is Professor and Byington Endowed Chair in the Broad College of Business at Michigan State University and a researcher at the American Customer Satisfaction Index. Hult is a member of the Expert Networks of the World Economic Forum and United Nations / UNCTAD's World Investment Forum. He is a Fellow of Academy of International Business and the 2016 Academy of Marketing Science Distinguished Marketing Educator.
David VanAmburg is Managing Director of the American Customer Satisfaction Index. As an expert in customer satisfaction, VanAmburg has lectured at the University of Michigan’s Ross School of Business and numerous venues internationally, addressing the relationships among satisfaction, quality, customer service, loyalty, and shareholder value. VanAmburg is regularly quoted and featured in numerous print and radio media, including Bloomberg, CNN, TIME, Wall Street Journal.
"About the title" may belong to another edition of this title.
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| Item | 16 to 45 business days | 16 to 45 business days |
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