The Regional Multinationals
Language: English
Published by Cambridge University Press, 2005
- Softcover
- Used
Condition: Used - Good
£ 6.87
Quantity: 1 available
Add to basketItem description from seller
: En 'The Regional Multinationals', Alan Rugman examina datos de primera mano de multinacionales y descubre que la mayoría de ellas son fuertemente regionales, con operaciones internacionales en sus regiones de origen de América del Norte, Estados Unidos o Asia. Solo una pequeña proporción de las 500 empresas más importantes del mundo venden el mismo producto y ofrecen los mismos servicios en todo el mundo. Rugman expone los hechos detrás de los mitos populares de hacer negocios a nivel mundial, explora una variedad de modelos regionales y ofrece una agenda autorizada para la estrategia comercial futura. 'The Regional Multinationals' es el recurso esencial para todos los académicos y estudiantes de Negocios Internacionales, Organización y Gestión Estratégica, así como para aquellos interesados en descubrir cómo las multinacionales realmente funcionan en la práctica y cómo debe responder la estrategia futura. EAN: 9780521603614 Tipo: Libros Categoría: Negocios y Economía Título: The Regional Multinationals Autor: Alan M. Rugman Editorial: Cambridge University Press Idioma: en Páginas: 290 Formato: tapa blanda.…
Seller Inventory # Happ-2025-05-27-bb7b5c11
- Title
- The Regional Multinationals
- Author
- Alan M. Rugman
- Publisher
- Cambridge University Press
- Publication year
- 2005
- Condition
- Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0521603617
- ISBN 13
- 9780521603614
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