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Reggae, Rastafari, and the Rhetoric of Social Control

Stephen A. King

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ISBN 10: 160473003X / ISBN 13: 9781604730036
Published by University Press of Mississippi, 2007
Condition: Good Soft cover
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Title: Reggae, Rastafari, and the Rhetoric of ...

Publisher: University Press of Mississippi

Publication Date: 2007

Binding: Paperback

Book Condition:Good

About this title

Synopsis:

How Jamaica fashioned a tourist beacon from reggae music and the Rastafarian revolution

Synopsis:

Who changed Bob Marley's famous peace-and-love anthem into "Come to Jamaica and feel all right"? When did the Rastafarian fighting white colonial power become the smiling Rastafarian spreading beach towels for American tourists? Drawing on research in social movement theory and protest music, Reggae, Rastafari, and the Rhetoric of Social Control traces the history and rise of reggae and the story of how an island nation commandeered the music to fashion an image and entice tourists.Visitors to Jamaica are often unaware that reggae was a revolutionary music rooted in the suffering of Jamaica's poor. Rastafarians were once the target of police harassment and public condemnation. Now the music is a marketing tool, and the Rastafarians are no longer a violent counterculture, but an important symbol of Jamaica's new cultural heritage.This book attempts to explain how the Jamaican establishment's strategies of social control influenced the evolutionary direction of both t

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