Reference Papers on Market Oriented Management Systems (Classic Reprint)

Language: English

Published by Forgotten Books, 2018

1332986811 / 9781332986811

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Print on Demand. This book examines the evolution of management information systems in marketing. It details the characteristics of successful systems and their impact on management. The author presents case studies of different types of systems, including retrieval, monitor, advisory, and decision-making functions, and discusses the management implications of each. The book also explores the use of simulation-based systems and real-time information acquisition. It emphasizes the importance of management involvement in the design and development of information systems to ensure their alignment with the company's goals and decision-making processes. The author argues that successful systems are founded on management's understanding of the decision environment, and that they evolve over time through a process of gradual refinement. The book provides valuable insights for managers seeking to understand the role of information systems in marketing and to develop systems that effectively support decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book.…

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Title
Reference Papers on Market Oriented Management Systems (Classic Reprint)
Author
Arnold E. Amstutz, Henry J. Claycamp
Publisher
Forgotten Books
Publication year
2018
Condition
New
Book Type
print-on-demand item
Binding
Paperback
Language
English
ISBN 10
1332986811
ISBN 13
9781332986811
Seller catalogs
Marketing

Forgotten Books

London, United Kingdom

5-star seller

AbeBooks seller since June 2, 2021

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Forgotten Books’ Classic Reprint Series utilizes the latest technology to regenerate facsimiles of historically important writings. Careful attention has been made to accurately preserve the original format of each page whilst digitally enhancing the quality of the aged text.

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FB &c Ltd

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