Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact (Red Goldfish 1.0, Red Promo Edition, and Red Non-Profit Edition)
Language: English
Published by 9 INCH Marketing, 2020
Series: Book 2 of 3 - Red Goldfish 1.0, Red Promo Edition, and Red Non-Profit Edition
- Softcover
- New
Seller: California Books, Miami, FL, U.S.A.California Books
AbeBooks seller since October 27, 2023
Condition: New
£ 15.25
Quantity: Over 20 available
Add to basketSeller Inventory # I-9781952234095
- Title
- Red Goldfish Promo Edition: How Promotional Products Leverage Purpose to Increase Impact (Red Goldfish 1.0, Red Promo Edition, and Red Non-Profit Edition)
- Author
- Phelps, Stan; Burnett, Roger
- Publisher
- 9 INCH Marketing
- Publication year
- 2020
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1952234093
- ISBN 13
- 9781952234095
- Series
- Book 2 of 3: Red Goldfish 1.0, Red Promo Edition, and Red Non-Profit Edition
How can promotional products leverage purpose to increase impact?
The stories in this book are a reflection of a collection of more than 250 examples. We share the five ways businesses in the Promotional Marketing industry are tapping into purpose to stand out in business and spread goodness into the world.
Red Goldfish Promo Edition is divided into four parts:
The first section is “The Why.” We make the case for why you should leverage purpose. We’ll share the meaning behind the red in Red Goldfish and explore the idea that little things can make a huge difference with the metaphor of a goldfish.
The second section is “The What.” Here we explore the five ways that Promotional Marketing can be connected to supporting nonprofits, sustainable initiatives, and give people a stronger brand connection. We'll share leading-edge case studies in the categories of give back, diversity & inclusion, environmental, experience, and transparency & trust.
The third section is “The How.” Here we’ll share the three-step process for creating and leveraging purpose. First, how to develop a purpose statement. Second, how to create ideas to implement your purpose. Lastly, how to build your action plan.
The last section of the book gives you the Five Key Takeaways from Red Goldfish Promo Edition.
"Synopsis" may belong to another edition of this title.
California Books
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