Recasting the Disney Princess in an Era of New Media and Social Movements

Language: English

Published by Bloomsbury Publishing Plc, US, 2022

1793604037 / 9781793604033

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In the late 2000s, the Walt Disney Company expanded, rebranded, and recast itself around "woke," empowered entertainment. This new era revitalized its princess franchise, seeking to elevate its female characters into heroes who save the day. Recasting the Disney Princess in an Era of New Media and Social Movements analyzes the way that the Walt Disney Company has co-opted contemporary social discourse, incorporating how audiences interpret their world through new media and activism into the company's branding initiatives, programming, and films. The contributors in this collection study the company's most iconic franchise, the Disney princesses, to evaluate how the company has addressed the patriarchy its own legacy cemented. Recasting the Disney Princess outlines how the current Disney era reflects changes in a global society where audiences are empowered by new media and social justice movements.

Seller Inventory # LU-9781793604033

Title
Recasting the Disney Princess in an Era of New Media and Social Movements
Author
Sarah Maben
Publisher
Bloomsbury Publishing Plc, US
Publication year
2022
Condition
New
Binding
Paperback
Language
English
ISBN 10
1793604037
ISBN 13
9781793604033
Item weight
544 grams

Rarewaves.com USA

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