The Rebel's Guide to Email Marketing : Grow Your List, Break the Rules, and Win
Language: English
Published by Pearson Education, Limited, 2012
Series: Book 33 of 48 - Que Biz-Tech
- Softcover
- Used
Seller: Better World Books: West, Reno, NV, U.S.A.Better World Books: West
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Condition: Used - Very good
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Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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- Title
- The Rebel's Guide to Email Marketing : Grow Your List, Break the Rules, and Win
- Author
- Waldow, D. J., Falls, Jason
- Publisher
- Pearson Education, Limited
- Publication year
- 2012
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0789749696
- ISBN 13
- 9780789749697
- Item weight
- 0.864 pounds
- Dimensions
- N/A
- Series
- Book 33 of 48: Que Biz-Tech
“They” say email is dead. Baloney! 94% of Americans use email. Passionate social networkers use email more, not less. Mobile email is huge. Email offers marketers more opportunities than ever...opportunities to guide customers from consideration and trial to repeat purchase, loyalty, even advocacy! But email has changed. Email users have changed. To get breakthrough results, you must break the rules! Whether you’re B2B or B2C, Fortune 500 or startup, this is a complete no-nonsense plan for transforming your email marketing. Discover radically better ways to handle every facet of your campaign: lists, From names, Subject lines, calls to action, social network integration...everything!
Learn how to
- Discover which email marketing “rules” are obsolete--and when to break the rest
- Optimize every component of your message and campaign
- Drive list growth that translates directly into the top line
- Encourage opt-in by systematically simplifying signup
- Bring real humor and creativity back into your email
- Write a great main call to action--and great secondary and tertiary calls, too
- Take full advantage of tools ranging from QR codes to texting to grow your email list
- Make better technical decisions about prechecked opt-in boxes and other attributes
- Know when to deliberately introduce “imperfections” into your emails
- Use email marketing and social media to power each other
- Prepare for the short- and long-term futures of email marketing
"Synopsis" may belong to another edition of this title.
About the Author
Jason Falls is an author, speaker, and CEO, the latter of Social Media Explorer, a digital marketing agency and information products company. From client strategies to industry research reports to conference-style events, Falls spearheads efforts to bridge the gap between professional communicators and business owners and the strategic use of digital marketing and technology. An award-winning social media strategist and widely read industry pundit, Falls has been noted as a top influencer in the social technology and marketing space by Forbes, Entrepreneur, Advertising Age, and others. He is the coauthor of two books, this one and No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Que 2011).
"About the title" may belong to another edition of this title.
Better World Books: West
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