Reality in Advertising

Reeves, Rosser

185 ratings by Goodreads

Language: English

Published by Knopf, 1961

0394442288 / 9780394442280

  • Hardcover
  • Used
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Seller: John's books, New Haven, CT, U.S.A.John's books

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Hardcover

Condition: Used - Very good

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Item description from seller

First trade edition, first printing; preceded only by the privately printed but truncated Bates edition. Near Fine with slight fading to spine cloth, in a Very Good un-printed Mylar jacket. In a Very Good slip case, light soiled and lightly worn, rubbed at the points and with a ding along the front opening, gold title label shows light rubbing. Scarce in jacket and slip case. With publisher's prospectus laid in. A seminal advertising book; Reeves was reportedly used as an inspiration for Don Draper's character in Mad Men.

Seller Inventory # ABE-1787945820315

Title
Reality in Advertising
Author
Reeves, Rosser
Publisher
Knopf
Publication year
1961
Condition
Very good
Binding
Hardcover
Language
English
ISBN 10
0394442288
ISBN 13
9780394442280

John's books

New Haven, CT, U.S.A.

5-star seller

AbeBooks seller since August 26, 2026

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John's books

CT, U.S.A.