Real World Guide to Fashion Selling and Management

Perlman, Sar S.

ISBN 10: 1563674211 ISBN 13: 9781563674211
Published by Bloomsbury Academic, 2006
Used Soft cover

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Synopsis:

The act of personal selling in the fashion industry is quickly becoming lost in a sea of flashy advertisements, Web sites, and other technological noise. Increasingly students feel selling is something some other department is responsible for, or something that magically happens. Future salespeople and sales executives must get a thorough understanding of the real-world basics of selling while in class, rather than by trial and error on the job. With a real-world practical approach, this book will start educating students on these principles in preparation for their entrance into the job market. Instructor's Guide includes options fo rorganizing the curriculum and suggestions for teaching the course.

About the Author: Gerald J. Sherman teaches at Johnson and Wales University.

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Bibliographic Details

Title: Real World Guide to Fashion Selling and ...
Publisher: Bloomsbury Academic
Publication Date: 2006
Binding: Soft cover
Condition: Acceptable

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Sherman, Gerald J.,Perlman, Sar S.
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ISBN 10: 1563674211 ISBN 13: 9781563674211
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Sar S. Perlman; Gerald J. Sherman
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