Real Time: Preparing for the Age of the Never Satistied Customer

McKenna, Regis

ISBN 10: 0875847943 / ISBN 13: 9780875847948

Published by Harvard Business Review Press, 1997

Seller Inventory # E-9780875847948-6-2

Synopsis:

Real Time caused a sensation with its provocative look at doing business in a real time world, a world created on demand, where customers demand instant gratification ... or else. Now available in paperback, this pathbreaking book reveals why managers today must be prepared for anything—anytime, anywhere, and in-your-face. We get cash in seconds at ATMs, we watch wars unfold instantaneously on live TV. Technology today compresses to zero the time needed to acquire information, to make decisions, to react, and to innovate. The companies best equipped for the twenty-first century understand that real time means exceptional responsiveness to customer expectations, and are seizing the opportunities that our real time reality presents. Real Time explores how to create a sensing organization that constantly monitors, queries, verifies, adjusts, tries, and initiates. It will spark your imagination, move you to think in new ways, and ignite a lively debate on how to dominate in real time.

About the Author: Regis McKenna is the chairman of the McKenna Group in Palo Alto, California. He lectures and conducts seminars on technology marketing and has worked with more than 300 start-ups, including Apple, Microsoft, Silicon Graphics, and Genetech. He is the author of Relationship Marketing and The Regis Touch.

Bibliographic Details

Title: Real Time: Preparing for the Age of the ...
Publisher: Harvard Business Review Press
Publication Date: 1997
Binding: Hardcover
Condition: Very good