The Real Thing: Truth and Power at the Coca-Cola Company. This item is unavailable.
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Language: English
Published by Random House, 2004
- Hardcover
- Used

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Hardcover
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- Title
- The Real Thing: Truth and Power at the Coca-Cola Company
- Author
- Hays, Constance L.
- Publisher
- Random House
- Publication year
- 2004
- Condition
- Very Good
- Binding
- hardcover
- Language
- English
- ISBN 10
- 0375505628
- ISBN 13
- 9780375505621
A history of the Coca-Cola brand traces its creation after the Civil War through its rise to a dominating force in the worldwide soft-drink business and describes the ambition, technologies, and marketing endeavors that contributed to its growth. 35,000 first printing.
"Synopsis" may belong to another edition of this title.
About the Author
<b>Constance L. Hays</b> has worked as a reporter for <i>The News and Observer</i> in Raleigh, North Carolina, and, since 1986, for <i>The New York Times</i>, where she covered the food and beverage industry for three years. She lives in New York City with her husband, John A. Hays, and their three children.
Constance L. Hays has worked as a reporter for The News and Observer in Raleigh, North Carolina, and, since 1986, for The New York Times.
Constance L. Hays has worked as a reporter for The News and Observer in Raleigh, North Carolina, and, since 1986, for The New York Times.
"About the title" may belong to another edition of this title.
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