The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
Steve W. Martin
ISBN 10: 0972182225 ISBN 13: 9780972182225
Published by Sand Hill Pub, 2005
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About this Item
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May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0972182225I4N00
Synopsis:
This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.
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Bibliographic Details
Title: The Real Story of Informix Software And Phil...
Publisher: Sand Hill Pub
Publication Date: 2005
Binding: Hardcover
Condition: Very Good
Dust Jacket Condition: No Jacket
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Hardback. Steve W Martin, Sand Hill Publishing. The Real Story of Informix Software and Phil White chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. This fascinating behind-the-scenes book offers an insider'ss perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. Hardback. Seller Inventory # 9780972182225-SECONDHAND
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
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Sand Hill Pub (edition ), 2005
ISBN 10: 0972182225
ISBN 13: 9780972182225
Used
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The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team
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hardcover. Condition: Very Good. The Real Story of Informix Software And Phil White: Lessons in Business And Leadership for the Executive Team This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780972182225
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