The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team

Martin, Steve W.

ISBN 10: 0972182225 / ISBN 13: 9780972182225

Published by Sand Hill Publishing, 2005

About this Item

Very Good.

Seller Inventory # D7S9-1-M-0972182225-3

Bibliographic Details

• Title: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team
• Publisher: Sand Hill Publishing
• Publication Date: 2005
• Language: English
• ISBN 10: 0972182225
• ISBN 13: 9780972182225
• Binding: Hardcover
• Condition: Very Good
• Book Type: book

About this title

Synopsis

This fascinating behind-the-scenes book chronicles the meteoric rise of Informix Software, how it became a billion-dollar software giant, and the scandal that ultimately led to its spectacular fall. It offers an insider's perspective on the business strategies that succeeded, the products that failed, and how a technology industry titan ended up in jail. In 1991, Informix was just one of many database suppliers that were competing against Oracle, "the eight-hundred-pound gorilla." In four years, Informix was able to challenge Oracle's dominance. However, CEO White's single-minded obsession with Oracle eventually drove Informix to ruin. "An insider's view of Silicon Valley that provides great insights on corporate strategy and the long-term consequences of unchecked ego. It should be a must-read in business schools and executive suites," says Bruce Richardson, AMR Research.