The Real Pepsi Challenge: The Inspirational Story of Breaking the Color Barrier in American Business

Capparell, Stephanie

ISBN 10: 0743265718 / ISBN 13: 9780743265713

Published by Free Press, 2007

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail. Seller Inventory # OTV.0743265718.VG

Synopsis:

Describes the achievements of one dozen pioneering African-American Pepsi Cola businessmen who successfully increased the company's post-World War II profits by effectively tapping African-American markets, an endeavor that was fiercely challenged by Jim Crow laws and corporate bigotry. 50,000 first printing.

Review: "When you go to work anywhere in Corporate America, you'd better understand that this is no longer the white America of the 1950s. You will fail if you approach it that way. And if you open your eyes and address the rest of our multicultural society, you will succeed. This book shows you why you'd better get on your multicultural game as evidenced by the amazing success of African-Americans who breached the color wall at Pepsi and what it meant for them, for Pepsi, and for America. It is an amazing and inspiring story. This is mandatory reading for those about to embark into the corporate world."-- Jim Cramer, markets commentator, thestreet.com, and host of CNBC's "Mad Money with Jim Cramer"

Bibliographic Details

Title: The Real Pepsi Challenge: The Inspirational ...
Publisher: Free Press
Publication Date: 2007
Binding: Hardcover
Condition: very_good