Reading Images: The Grammar of Visual Design

Gunther Kress, Theo van Leeuwen

ISBN 10: 0415672570 / ISBN 13: 9780415672573

Published by Routledge 2016-03-15, 2016

About this Item

Seller Inventory # 6666-IUK-9780415672573

Bibliographic Details

Title: Reading Images: The Grammar of Visual Design

Publisher: Routledge 2016-03-15

Publication Date: 2016

Binding: Paperback

Condition: New

Edition: 3rd Edition

About this title

Synopsis:

This third edition of the landmark textbook Reading Images builds on its reputation as the first systematic and comprehensive account of the grammar of visual design. Drawing on an enormous range of examples from children's drawings to textbook illustrations, photo-journalism to fine art, as well as three-dimensional forms such as sculpture and toys, the authors examine the ways in which images communicate meaning.

Features of this fully updated third edition include:

• new material on diagrams and data visualization
• a new approach to the theory of 'modality'
• a discussion of how images and their uses have changed since the first edition
• examples from a wide range of digital media including websites, social media, I-phone interfaces and computer games
• ideas on the future of visual communication.

Reading Images presents a detailed outline of the 'grammar' of visual design and provides the reader with an invaluable 'tool-kit' for reading images in their contemporary multimodal settings. A must for students and scholars of communication, linguistics, design studies, media studies and the arts.

About the Author:

Gunther Kress was Professor of English and Head of the School of Culture, Language and Communication at the UCL Institute of Education, UK. His many ground-breaking publications include Language as Ideology (with Bob Hodge); Social Semiotics (with Bob Hodge); Early Spelling; Learning to Write; Multimodality: A Social Semiotic Approach to Contemporary Communication and Multimodality, Learning and Communication (with Jeff Bezemer).

Theo van Leeuwen is currently Professor of Language and Communication at the University of Southern Denmark and Honorary Professor at the University of New South Wales, Australia. His many influential publications include Multimodal Discourse: The Modes and Media of Contemporary Communication (with Gunther Kress); Speech, Music, Sound; Introducing Social Semiotics and Discourse and Practice: New Tools for Critical Discourse Analysis.